Giants of Enterprise Seven Business Innovators and the Empires They Built
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九品
仅1件
作者Richard S. Tedlow 著
出版社HarperCollins US
出版时间2003-07
版次1
装帧平装
货号N4
上书时间2023-03-23
商品详情
- 品相描述:九品
图书标准信息
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作者
Richard S. Tedlow 著
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出版社
HarperCollins US
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出版时间
2003-07
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版次
1
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ISBN
9780066620367
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定价
162.20元
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装帧
平装
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开本
32开
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纸张
胶版纸
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页数
528页
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正文语种
英语
- 【内容简介】
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Sevenbusinessinnovatorsandtheempirestheybuilt.Thepre-eminentbusinesshistorianofourtime,RichardS.Tedlow,examinessevengreatCEOswhosuccessfullymanagedcutting-edgetechnologyandformedenduringcorporateempires.Withthedepthandclarityofamaster,Tedlowilluminatestheminds,livesandstrategiesbehindthelegendarysuccessesofourtimes:.GeorgeEastmanandhisinventionoftheKodakcamera;.ThomasWatsonofIBM;.HenryFordandhisautomobile;.CharlesRevsonandhisuseoftelevisionadvertisingtodrivemassivesalesforRevlon;.RobertN.Noyce,co-inventoroftheintegratedcircuitandfounderofIntel;.AndrewCarnegieandhissteelempire;.SamWaltonandhisunprecedentedretailmachine,Wal-Mart.
- 【作者简介】
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RichardA.LaFleurisFranklinProfessorofClassicsandformerHeadofClassicsattheUniversityofGeorgia;hehasservedasEditoroftheClassicalOutlookandPresidentoftheAmericanClassicalLeague,andisarecipientoftheAmericanPhilologicalAssociation'snationalawardforexcellenceintheteachingofClassics.AmonghisnumerousbooksaretherevisededitionsofWheelock'sLatin,WorkbookforWheelock'sLatin,andWheelock'sLatinReader.
- 【目录】
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Acknowledgments
Introduction:The Big Picture
PART ONE:The Rise to GlobaI Economic Power
Introduction
1 Andrew Carnegie:From Rags~Richest
2 George Eastman and the Creation of a Mass Market
3 Henry Ford:The Profits and the Price of Primitivism
PART TWO:The Heart of the American Century
Introduction
4 Thomas J.Watson Sro and American Salesmanship
5 Charles Revson and Revlon:Consumer Packaged Goods and the Television Revolution
PART THREE:Our Own Times
Introduction
6 Sam Walton:All·American
7 Robert Noyce and Silicon Valley:Toward a NeW BUSineSS World
Conclusion:Progress and Profits
Notes
Bibliographical Essay
Index
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