Giants of Enterprise Seven Business Innovators and the Empires They Built

图书标准信息

• 作者 Richard S. Tedlow 著
• 出版社 HarperCollins US
• 出版时间 2003-07
• 版次 1
• ISBN 9780066620367
• 定价 162.20元
• 装帧 平装
• 开本 32开
• 纸张 胶版纸
• 页数 528页
• 正文语种 英语

【内容简介】

Sevenbusinessinnovatorsandtheempirestheybuilt.Thepre-eminentbusinesshistorianofourtime,RichardS.Tedlow,examinessevengreatCEOswhosuccessfullymanagedcutting-edgetechnologyandformedenduringcorporateempires.Withthedepthandclarityofamaster,Tedlowilluminatestheminds,livesandstrategiesbehindthelegendarysuccessesofourtimes:.GeorgeEastmanandhisinventionoftheKodakcamera;.ThomasWatsonofIBM;.HenryFordandhisautomobile;.CharlesRevsonandhisuseoftelevisionadvertisingtodrivemassivesalesforRevlon;.RobertN.Noyce,co-inventoroftheintegratedcircuitandfounderofIntel;.AndrewCarnegieandhissteelempire;.SamWaltonandhisunprecedentedretailmachine,Wal-Mart.

【作者简介】

RichardA.LaFleurisFranklinProfessorofClassicsandformerHeadofClassicsattheUniversityofGeorgia;hehasservedasEditoroftheClassicalOutlookandPresidentoftheAmericanClassicalLeague,andisarecipientoftheAmericanPhilologicalAssociation'snationalawardforexcellenceintheteachingofClassics.AmonghisnumerousbooksaretherevisededitionsofWheelock'sLatin,WorkbookforWheelock'sLatin,andWheelock'sLatinReader.

【目录】

Acknowledgments

Introduction：The Big Picture

PART ONE：The Rise to GlobaI Economic Power

　Introduction

　1  Andrew Carnegie：From Rags~Richest

　2  George Eastman and the Creation of a Mass Market

　3 Henry Ford：The Profits and the Price of Primitivism

PART TWO：The Heart of the American Century

　Introduction    

　4 Thomas J．Watson Sro and American Salesmanship

　5 Charles Revson and Revlon：Consumer Packaged Goods and the Television Revolution

PART THREE：Our Own Times

　Introduction

　6  Sam Walton：All·American    

　7  Robert Noyce and Silicon Valley：Toward a NeW BUSineSS World

Conclusion：Progress and Profits   

Notes

Bibliographical Essay

Index