跨境电商实务（）

图书标准信息

• 作者 郭鹏飞、陆建伟、陈国锋、楼思元、祝雨辰 著
• 出版社 清华大学出版社
• 出版时间 2022-10
• 版次 1
• ISBN 9787302617167
• 装帧 平装
• 开本 16开
• 纸张 胶版纸
• 页数 272页
• 字数 355.000千字
• 丛书 21世纪经济管理新形态教材·电子商务系列

【内容简介】

跨境电商成为传统外贸行业转型的新业态，特别是长三角地区，跨境电商走在全国之首。各个高校也正在申报跨境电商专业，《跨境电商实务》已成为跨境电商、国际贸易、电子商务等专业核心课程。该教材获批浙江省“十三五规划”新形态教材教材符合教学对象的培养目标与课程教学要求，取材适宜，深浅适度，篇幅适当，能充分激发学生的学习兴趣；体例规范科学。正文、习题、参考文献齐全，案例与拓展阅读能以嵌入式二维码体现。文字规范，语言流畅，图文配合得当。内容涉及跨境电商选品、主流平台操作、跨境营销与推广、跨境物流、结算等基础理论与实务。

【作者简介】

郭鹏飞，男，汉族， 副教授，产业经济学博士，美国加州州立理工大学访问学者，硕士生导师。研究方向为区域经济与产业协同。湖州学院经济管理学院副院长；山东省教育厅创新创业教育导师库专家；青岛市工业和信息化领域专家库成员；厦门市人才咨政专家。发表CSSCI、EI收录论文多篇，多次主持省部级课题及市厅级课题。

【目录】

目 录

 

 

第一章 走进跨境电子商务 ································································1

 

 

第一节 跨境电商课程简介 ··································································4

 

 

第二节 认识跨境电子商务 ··································································7

 

 

第三节 我国跨境电商的发展历程 ························································11

 

 

第四节 跨境电子商务与传统外贸 ························································15

 

 

第二章 跨境电商平台介绍与店铺注册 ················································19

 

 

第一节 跨境电商平台的选择 ······························································22

 

 

第二节 主要跨境电商平台介绍 ···························································27

 

 

第三章 跨境电商物流 ·····································································54

 

 

第一节 邮政物流介绍 ·······································································57

 

 

第二节 商业快递介绍 ·······································································58

 

 

第三节 专线物流介绍 ·······································································61

 

 

第四节 海外仓储类物流 ····································································67

 

 

第五节 FBA物流 ············································································68

 

 

第六节 速卖通海外仓 ·······································································70

 

 

第七节 长三角地区跨境物流 ······························································70

 

 

第四章 跨境电商市场调研 ·······························································72

 

 

第一节 跨境电商市场调研概述 ···························································74

 

 

第二节 跨境电商的大数据分析 ···························································77

 

 

第三节 主要跨境电商平台的大数据分析 ···············································83

 

 

 

 

 

 目 录

 

 

V

 

 

第三节 询盘沟通技巧 ·····································································225

 

 

第四节 做好信用评价 ·····································································232

 

 

第五节 售后服务之纠纷处理 ···························································236

 

 

第十一章 与跨境相关的外贸知识 ····················································243

 

 

第一节 出口货运办理流程 ·······························································245

 

 

第二节 进出口报关与报检 ·······························································249

 

 

第三节 出口退（免）税流程 ····························································253

 

 

第四节 长三角地区外贸优惠政策 ······················································258