电子商务【正版新书】
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作者杨坚争 等 编著
出版社立信会计出版社
ISBN9787542953803
出版时间2017-02
装帧平装
开本16开
定价65元
货号1201514029
上书时间2024-06-27
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目录
Chapter 1 Introduction to E—commerce
1.1 E—commerce Development： Past， Present and Future
1.2 Concept and Classification of E—commerce
1.3 Basic Program Pattern of E—commerce
1.4 Legal Relationship of Participants in E—commerce
1.5 Impact and Role of E—commerce in the Modern Economy
References
Chapter 2 Development Strategy of E—commerce
2.1 Development Strategy of E—commerce and Internet Thinking
2.2 The Environment of E—commerce Development
2.3 Government Development Strategy of E—commerce
2.4 E—commerce Strategy of Enterprise
2.5 Strategy of cross—border E—commerce
References
Chapter 3 E—commerce Technology Foundation
3.1 The Gonception and Gomposition of Internet
3.2 Common Internet Service
3.3 TCP／IP
3.4 Application and Management of Domain Name
References
Chapter 4 E—commerce Website Construction
4.1 The General Design
4.2 Software and Hardware for Website Design
4.3 Website Content Construction
4.4 Investment Budget on Website
References
Chapter 5 Internet Trading Behavior
5.1 Overview of Internet Trading Behavior
5.2 Purchasing Behavior of Internet Consumers
5.3 Online Trading Behavior
5.4 E—government Procurement
References
Chapter 6 E—marketing
6.1 Segmentation of E—marketing
6.2 Target Market Positioning
6.3 Branding Strategy of E—marketing
6.4 Pricing Strategy in E—marketing
6.5 Ghannel Strategy of E—marketing
6.6 E—marketing Service Strategy
6.7 Marketing Strategy of Mobile E—commerce
References
Chapter 7 Online Promotion
7.1 Concept， Classification and Functionality of Online Promotion
7.2 Implementation Procedure of Online Promotion
7.3 Online Advertising
7.4 Website Promotion
7.5 New Ways of Online Promotion
References
Chapter 8 Electronic payment
8.1 The Traditional Mode of Payment
8.2 Electronic Payment
8.3 Two International Security Protocols in Electronic Payment Systems
8.4 Electronic Banking
8.5 The Third Party Payment
8.6 P2P Lending
8.7 To Strengthen Guidance， and Promote the Rapid Development of Electronic Payment in Ghina
References
Chapter 9 E—Commerce Logistics
9.1 Overview of E—commerce Logistics
9.2 E—commerce Logistics Model
9.3 E—commerce Logistics Technology
9.4 The Internet of Things
References
Chapter 10 Security Management in Network Transactions
10.1 Fundamental Ways in Analyzing the Risks and Administration in Network Transactions
10.2 Client Authentication Technology
10.3 Preventing Intrusion by Hackers
10.4 The safety Management System of the Network Trading
10.5 Legal Protection of E—commerce Transaction Security
References
内容摘要
《电子商务:中国视角(英文版)》主要内容包括认识电子商务、电子商务发展战略、网络技术基础、电子商务网站建设、网络商务信息的收集与整理、网络交易行为、网络营销策略、网络促销、电子商务专项应用标准、电子支付、电子商务物流、电子商务安全管理等章节。
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