职通商务英语综合教程2

图书标准信息

• 作者 朱毅恒、贺雪娟 编
• 出版社 高等教育出版社
• 出版时间 2010-09
• 版次 1
• ISBN 9787040302554
• 定价 39.00元
• 装帧 平装
• 开本 16开
• 纸张 胶版纸
• 页数 186页
• 字数 322千字
• 正文语种 英语，简体中文

【内容简介】

《职通商务英语综合教程2（附MP3光盘1张）》是在分析商贸职业人才培养目标，解构职业岗位的基础上，针对行业、企业对商贸高素质人才的要求完成单元主题及框架结构设计的。设计系统、新颖，适合高职高专经贸商务专业的学生使用。

【目录】

Unit1InternationalBusiness
SectionILead-in
SectionⅡReadingInternationalBusiness
SectionⅢLanguageFocus
VocabularyInternationalBusiness
GrammarGerundsandInfinitives
TranslationEconomicGlobalization
SectionIVBusinessWritingFax
SectionVListening&SpeakingMakingBusinessAppointments
SectionVIBusinessEtiquetteEtiquetteofBusinessAppointments

Unit2BusinessExpansion
SectionILead-in
SectionⅡReadingNestleS.A.
SectionmLaguageFocus
VocabularyBusinessExpansion
GrammarParticiples
TranslationCompanyProspectus
SectionIVBusinessWritingResume
SectionVListening&SpeakingJobInterviewinaMultinationalCompany
SectionVIBusinessEtiquetteEtiquetteinJobInterviewsofaMultinationalCompany

Unit3BusinessPlan
SectionILead-in
SectionIIReadingMarketAssessment
SectionHILanguageFocus
VocabularyBusinessPlan
GrammarDirectandIndirectQuestions
TranslationABusinessPlan
SectionIVBusinessWritingMeetingMinutes
SectionVListening&SpeakingHoldingaBusinessPlanMeeting
SectionⅥBusinessEtiquetteEtiquetteforEventPlanning

Review1-3
Unit4BusinessRelationships
SectionILead-in
SectionIIReadingCorporateSponsorship
SectionmLanguageFocus
VocabularyCorporateSponsorshipConcept
GrammarTheUsageof"It"
TranslationBusinessRelationships
Section1VBusinessWritingLettersofinvitation
SectionVListening&SpeakingInvitingSkills
SectionVIBusinessEtiquetteBusinessEtiquetteinCorporateEvents

Unit5Marketing
SectionILead-in
SectionHReadingMarketingResearch
SectionⅢLanguageFocus
VocabularyMarketing
GrammarExistentialSentences
TranslationMarketingActivities
SectionIVBusinessWritingMarketingResearchQuestionnaires
SectionVListening&SpeakingDescribingMarketingGraphs
SectionVIBusinessEtiquetteMarketingEtiquette

Unit6Advertising
SectionILead-in
SectionⅡReadingCorporateAdvertising
SectionⅢLanguageFocus
VocabularyAdvertisingExpressions
GrammarNominalClauses
TranslationAdvertisingActivities
SectionIVBusinessWritingShortReports
SectionVListening&SpeakingBusinessTelephoning
SectionVIBusinessEtiquetteAdvertisingEtiquette

Review4-6
Unit7ImportandExport
SectionILead-in
SectionIIReadingImportandExportBusiness
SectionⅢLanguageFocus
VocabularyImportandExportBusinessWords
GrammarRelativeClause
TranslationImportandExportActivities
SectionIVBusinessWritingLetterstoEstablishBusinessRelations
SectionVListening&SpeakingNegotiationSkills
SectionⅥBusinessEtiquetteGlobalBusinessDressCode

Unit8Investment
SectionⅠLead-in
SectionIIReadingInvestmentsandtheInvestmentProcess
SectionⅢLanguageFocus
VocabularyInvestment
GrammarAdverbialClause
TranslationInvestingActivities
SectionIVBusinessWritingCreditInquiryLetter
SectionVListening&SpeakingParticipatinginaDiscussion
SectionVIBusinessEtiquetteHowmAvoidProblemsinDiscussingInvestmentStrategy

Unit9ExhibitionsandTradeFairs
SectionⅠLead-in
SectionⅡReadingTradeExhibitionTrends
SectionⅢLanguageFocus
VocabularyExhibitionandTradeFairs
GrammarSubjunctiveMood
TranslationExhibitionActivity
SectionIVBusinessWritingALetterofApplication
SectionVListening&SpeakingQuestioningandListeningSkills
SectionVIBusinessEtiquetteEtiquetteforTradeShows

Unit10CustomerRelationshipManagement
SectionILead-in
SectionIIReadingManageYourCustomerCare
SectionmLanguageFocus
VocabularyCustomerRelationshipManagement
GrammarAgreementofSubjectandVerb
TranslationCRMSentences
SectionIVBusinessWritingLettersofAppreciation
SectionVListening&SpeakingApproachingCustomers
SectionVIBusinessEtiquetteHowCanCustomerServiceBeFriendly
Review7-10
Glossary