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书名:国际商务函电
定价：48.00元
作者:姚元,孟雅楠
出版社：中国商务出版社
出版日期：2021-03-01
ISBN：9787510335808
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装帧：平装
开本：16开
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内容提要
《国际商务函电（修订本全国外经贸院校高职高专英语系列精品教材）》这一教材的编者深入调研企业现状，结合课堂要求与实践情况，对该教材进行了新的修订、补充与完善。本教材及时新内容，优化类型结构，选用全新的范例来体现其专业性与前瞻性。同时，再版后的教材充分利用多媒体教学手段，开发了相关视频教学、互动教学等软件，有效提高教学质量。全书内容共由七部分组成，即：函电格式与写作原则、客户开发函、交易条件磋商函、执行合同函、纠纷处理函、综合写作任务和附录。
目录
HOW TO WRITE PROPER BUSINESS EMAILS?PART Ⅰ DEVELOPING POTENTIAL CUSTOMERSTask 1 Establishing Trade RelationsLesso1 Introducing a Trading CompanyLesso2 Sellers Asking to Establish Trade RelationsLesso3 Sellers Highlighting SpecialtiesLesso4 Buyers Asking to Establish Trade RelationsPART Ⅱ NEGOTIATING A CONTRACTTask 2 Making Inquiries and OffersLesso5 A General InquiryLesso6 A Specific InquiryLesso7 AOffer to a General InquiryLesso8 AOffer to a Specific InquiryLesso9 Offering SubstituteTask 3 Making Counter-offersLesso10 A Counter-offer （1）Lesso11 A Counter-offer (2）Lesso12 A Counter-offer (3）Lesso13 A Counter-offer (4）Task 4 Discussing Packaging IssuesLesso14 Packing RequirementsLesso15 Packing ArrangementsLesso16 Shipping MarksTask 5 Discussing SamplesLesso17 Requesting Sampling FeeLesso18 Sending SamplesTask 6 Discussing Shipment TermLesso19 Inquiring About Time of ShipmentLesso20 Inquiring About Mode of ShipmentTask 7 Discussing Payment TermsLesso21 Stating Terms of PaymentLesso22 Granting a Request for Easier Terms of PaymentLesso23 Rejecting a Request for Easier Terms of PaymentTask 8 Concluding a TransactionLesso24 Sending a Purchase OrderLesso25 Sending a Proforma InvoiceLesso26 Counter-signatureLesso27 A Specimeof Sales ContractPart Ⅲ EXECUTING A CONTRACTTask 9 Handling Payment IssuesLesso28 Urging for the Establishment of LCLesso29 Advising Establishment of LCLesso30 A Sample LCLesso31 Asking for Amendment to LCLesso32 Urging for Balance PaymentTask 10 Handling Shipment IssuesLesso33 Urging ShipmentLesso34 Shipping AdvicePart Ⅳ SETTLING TRADE DISPUTESTask 11 Making Claims and Adjustment
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