（现货）新发展跨文化商务交际英语教程 何高大 著,毛眺源 北京理
￥ 15 2.2折 ￥ 68 八五品
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作者何高大 著,毛眺源
出版社北京理工大学出版社
ISBN9787576304275
出版时间2021-09
版次1
装帧平装
开本16开
纸张胶版纸
页数153页
字数99999千字
定价68元
货号9787576304275
上书时间2024-08-02
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基本信息
书名:新发展跨文化商务交际英语教程
定价：68.00元
作者:何高大 著,毛眺源
出版社：北京理工大学出版社
出版日期：2021-09-01
ISBN：9787576304275
字数：205000
页码：153
版次：
装帧：平装
开本：16开
商品重量：
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内容提要
本教材以文化维度、高低语境等跨文化交际理论为基础，有针对性地介绍了社交媒体与电话、会议、谈判、写作、身势语、时间观与空间观、商务管理及人际构建等跨文化商务活动。图书内容集音频、视频和阅读为一体，以具体商务情境为依托，将文化学习与商务实践活动有机地融合在一起。充分体现了“以学生为中心”的教育理念，在尊重商务英语教育基本特点和语言学习基本规律的前提下，设置了循序渐进的习环节，各部分语料的长度和难度成阶梯式递进。学生参与跨文化商务交流相关的一系列体验与反思活动，全面拓展其外语和相关商务知识，培养跨文化交际意识，提高跨文化商务素养和跨文化交际能力。
目录
Unit 1 A Glance at Cultural Diversity Overview Learning objectives Sectio1 Let's read Sectio2 A. Let's watch B. Let's talk Sectio3 Let's share Sectio4 Let's explore Sectio5 Let's extend Sectio6 Exercises Sectio7 Self-assessment checklistUnit 2 Social Media and Telephone iIntercultural Business Overview Learning objectives Sectio1 Let's read Sectio2 A. Let's watch B. Let's talk Sectio3 Let's share Sectio4 Let's explore Sectio5 Let's extend Sectio6 Exercises Sectio7 Self-assessment checklistUnit 3 Intercultural Business Meetings Overview Learning objectives Sectio1 Let's read Sectio2 A. Let's watch B. Let's talk Sectio3 Let's share Sectio4 Let's explore Sectio5 Let's extend Sectio6 Exercises Sectio7 Self-assessment checklistUnit 4 Intercultural Business Negotiation Overview Learning objectives Sectio1 Let's read Sectio2 A. Let's watch B.Let's talk Sectio3 Let's share Sectio4 Let's explore Sectio5 Let's extend Sectio6 Exercises Sectio7 Self-assessment checklistUnit 5 Intercultural Business Writing Overview Learning objectives Sectio1 Let's read Sectio2 A. Let's watch B. Let's talk Sectio3 Let's share Sectio4 Let's explore Sectio5 Let's extend Sectio6 Exercises Sectio7 Self-assessment checklistUnit 6 Body Language iBusiness Communication Overview Learning objectives Sectio1 Let's read Sectio2 A. Let's watch B. Let's talk Sectio3 Let's share Sectio4 Let's explore Sectio5 Let's extend Sectio6 Exercises Sectio7 Self-assessment checklistUnit 7 Time and Space iBusiness Communication Overview Learning objectives Sectio1 Let's read Sectio2 A. Let's watch B. Let's talk Sectio3 Let's share Sectio4 Let's explore Sectio5 Let's extend Sectio6 Exercises Sectio7 Self-assessment checklistUnit 8 Intercultural Management iBusiness Communication Overview Learning objectives Sectio1 Let's read Sectio2 A. Let's watch B. Let's talk Sectio3 Let's share Sectio4 Let's explore Sectio5 Let's extend Sectio6 Exercises Sectio7 Self-assessment checklistUnit 9 Building a Relationship iBusiness Communication Overview Learning objectives Sectio1 Let's read Sectio2 A. Let's watch B. Let's talk Sectio3 Let's share Sectio4 Let's explore Sectio5 Let's extend Sectio6 Exercises Sectio7 Self-assessment checklist
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