商务英语写作 李细平 编著 清华大学出版社 9787302279471
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作者李细平 编著
出版社清华大学出版社
ISBN9787302279471
出版时间2012-03
版次1
装帧平装
开本16开
纸张胶版纸
页数339页
字数99999千字
定价39元
货号9787302279471
上书时间2024-04-04
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基本信息
书名:商务英语写作
定价：39元
作者:李细平 编著
出版社：清华大学出版社
出版日期：2012-03-01
ISBN：9787302279471
字数：524000
页码：339
版次：
装帧：平装
开本：大32开
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内容提要
本书共分为18章。～2章主要介绍了商务英语文书写作应遵循的原则和常用写作技巧，力求使读者认识商务英语文书的整体特色；第3～18章立足于提高读者商务文书的表达能力，较详尽地介绍了常用商务文书类型、格式、写作技巧及其习惯表达。基本囊括现代涉外公司(企业)常用的商务文书的格式、方法和参考范例，如行政文书、事务文书、经贸文书等，并涉及通知、启事、海报、便条、票据、备忘录、会议议程、会议记录、产品介绍、证明、证书、贺卡、名片、请帖、招标书、投标书、合同、商务报告、商务建议书、致辞和商务书信格式等内容。本书由李细平编著。
目录
Chapter 1 General Principles of Business WritingCourtesyConcisenessClarityCompletenessCorrectnessConcretenessConsideratioExercisesChapter 2 Skills of Business English WritingSelecting wordsDeveloping effective sentencesEffective paragraph developmentOther skillsExercisesChapter 3 Notice Sample Analysis Knowledge Induction I. The use and feature of a noticeII. The types of noticesIII. The format of a noticeIV. The format of ?noticeV. The format of ?notices Skill Training Task Chapter 4 Poster Sample Analysis Knowledge Induction I. The use and feature of a posterII. The format of ?a poster Skill Training Task Chapter 5 Notes and Bills Sample Analysis Knowledge Induction I. NotesII. Bills Skill Training Task Chapter 6 Memorandum Sample Analysis Knowledge Induction I. The use and feature of memosII. The format of memos Skill Training Task Chapter 7 Agenda Sample Knowledge Induction I. The use of agendaII. The format of agenda Skill Training Task Chapter 8 The Minutes of a Meeting Sample Knowledge Induction I. The use and requirements of minutes of a meetingII. The format of minutes of a meeting Examples of Different Types of the Minutes of the Meeting Skill Training Task Chapter 9 Product’s Instructio Sample Analysis Knowledge Induction I. The use and feature of a product’s instructioII. The content of an instructio Skill Training Task Chapter 10 Certificate Sample Analysis Knowledge Induction I. The basic knowledge of certificateII. The format of certificate Skill Training Task Chapter 11 Cards Sample Analysis Knowledge Induction I. The format and sample of invitation cardsII. The format and sample of congratulationgreeting cardsIII. The format and sample of business cards Skill Training Task Chapter 12 Invitation for Bids and Pre-qualificatio Sample Analysis Knowledge Induction I. The use of invitation for bids and pre-qualificatioII. The format of invitation for bids and pre-qualificatio Skill Training Task Chapter 13 Bidding Forms Sample Analysis Knowledge Induction I. The use of a bidII. The content of the form of bidIII. The Format of Form of Bid Skill Training Task Chapter 14 Contract Sample Analysis Knowledge Induction I. The use of contractsII. The format of contractsIII. Types of contracts Skill Training Task Chapter 15 Business Reports Sample Analysis Knowledge Induction I. The use and category of a business reportII. The format of different business reports Skill Training Task Chapter 16 Business Proposals Sample Analysis Knowledge Induction I. The use and category of a business proposalsII. The format of different business proposals Skill Training Task Chapter 17 Speech Sample Analysis Knowledge Induction I. The use and feature of speechII. The format of speechExamples of Different Types of speech Skill Training Task Chapter 18 The Layout of a Business Letter Sample Analysis Knowledge Induction I. The structure of a business letterII. The Format of a Business LetterIII. Envelop Addressing Skill Training Task Appendix I Names of Common Companies、Enterprises and StoresAppendix II Names of common positions and titlesAppendix III 2011年《财富》世界500强排行榜Appendix IV 常见英文标点符号用法指南Appendix V Reference for tasksAppendix VI 商务英语常用缩略语表参考书目参考网站
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