网红经济思维模式

图书标准信息

• 作者 唐江山；赵亮亮；于木
• 出版社 清华大学出版社
• 出版时间 2017-02
• 版次 1
• ISBN 9787302458241
• 定价 49.00元
• 装帧 平装
• 开本 其他
• 纸张 其他
• 页数 219页
• 字数 99999千字

【目录】

目 录Net red economic thinking mode 什么是网红 ··························································································21.1.1 网红的定义 ··························································································2 1.1.2 网红的类型 ··························································································2 1.1.3 网红和传统明星的区别 ·······································································5 1.1.4 互联网正在颠覆明星经济 ···································································8 1.1.5 形形色色的网络红人 ········································································10 1.1.6 网红发展的文化背景 ········································································14 1.1.7 网红发展的社会背景 ········································································16 1.1.8 网红背后的内容生产传播与消费机制解析 ······································17 1.2 解密网红历史 ····················································································191.3 网红的特征 ························································································201.4 网红为什么这么火 ·············································································221.4.1 为什么网红崛起是必然性结果 ·························································22 1.4.2 网红为什么如此火爆 ········································································26 1.4.3 网红胜在持之以恒推广个人特色 ······················································30 1.4.4 网红火起来的背后心理因素 ·····························································32 2.1 网红经济 ····························································································362.1.1 网红经济的定义与本质 ·····································································36 2.1.2 网红经济的核心 ················································································37 2.1.3 网红经济爆发的原因 ········································································39 2.1.4 网红经济：海外早有先行者 ·····························································41 2.1.5 为什么网红经济会火 ········································································43 2.1.6 不容忽视的网红经济 ········································································45 2.1.7 网红经济带来的新商业变局 ·····························································47 2.1.8 网红经济会给哪些行业带来发展机遇 ··············································50 2.1.9 网红经济的现状及未来发展 ·····························································52 2.2 粉丝经济 ····························································································532.2.1 粉丝经济的定义 ················································································53 2.2.2 粉丝经济的诞生 ················································································53 2.2.3 粉丝产业的七个方面 ········································································55 2.2.4 传统经济的两个时代 ········································································58 2.2.5 如何打造粉丝经济 ············································································59 2.3 社群经济 ····························································································632.3.1 什么是社群经济 ················································································63 2.3.2 社群经济开启一个伟大的时代 ·························································65 2.3.3 社群经济时代的六个商业趋势 ·························································66 2.3.4 粉丝经济与社群经济的本质区别 ······················································69 2.3.5 从网红看社群化营销 ········································································70 2.4 如何高效利用网红思维 ·····································································722.4.1 网红将是下一个风口 ········································································72 2.4.2 如何利用网红思维售卖产品 ·····························································74 2.5 月入百万的网红达人 ·········································································762.5.1 网络购物平台的“网红” ·································································77 2.5.2 “网红”新势力 ················································································77 2.5.3 微商和网红的区别 ············································································79 2.5.4 网红背后有哪些宝 ············································································82 2.5.5 网红赚钱赢利的十大方法 ·································································85 3.1 2016年网红产业的四大趋势 ·····························································923.2 时势造网红 ························································································953.3 成为网红的终级秘诀 ·········································································983.3.1 谁将可能成为网红 ············································································98 3.3.2 成为网红综合素质 ···································································102 3.3.3 如何做一个好内容 ··········································································105 3.3.4 如何做一个成功的网红 ···································································105 3.3.5 如何让粉丝对你感兴趣 ···································································109 3.3.6 网红蹿红的法宝 ···············································································1103.3.7 如何打造营销网红 ···········································································1153.3.8 网红如何长红 ···················································································1184.1 网络推手 ··························································································1224.1.1 什么是网络推手 ··············································································122 4.1.2 网络推手特征 ··················································································122 4.1.3 行业准则 ·························································································122 4.1.4 行业格局 ·························································································123 4.1.5 推广方法 ·························································································123 4.1.6 如何成为网络推手 ··········································································124 4.1.7 网络推手八大素质 ···································································126 4.1.8 代表人物——浪兄 ··········································································129 4.2 网红“孵化器”如何运营网红模式 ················································1304.2.1 什么是网红“孵化”公司 ·······························································130 4.2.2 培育“网红模式” ··········································································130 4.2.3 网红“孵化器”的核心竞争力 ······················································· 1324.2.4 网红“孵化”公司如何运营网红模式 ············································ 134 4.3 如何让网红变现 ··············································································1385.1 淘宝网红 ··························································································1465.1.1 淘宝网红的发展 ··············································································146 5.1.2 想成为成功的淘宝网红，需要掌握这些秘诀 ·································150 5.1.3 淘宝网红推广技巧 ··········································································153 5.1.4 商家如何跟淘宝达人合作 ·······························································156 5.2 网红商业运作解密 ···········································································1595.2.1 网红的商业运作 ··············································································159 5.2.2 网红背后的产业链关系 ···································································162 5.2.3 网红的吸金大法 ··············································································164 5.3 如何打造网红店铺 ···········································································1685.3.1 网红买手制的购物模式 ···································································169 5.3.2 网红销售模式有望为品牌商打开吸引客流新渠道 ························· 169 5.3.3 网红虽然只是销售模式的转变，但有望帮助社交电商平台取代 中心电商平台··················································································171 5.4 网红与电商的结合 ···········································································1765.4.1 什么是电商及网红电商化 ·······························································176 5.4.2 电商发展趋势 ··················································································177 5.4.3 运营模式 ·························································································177 5.4.4 网红电商的运营优势 ······································································184 5.4.5 网红经济点燃社交电商 ···································································184 5.4.6 社交电商如何用好“网红思维” ····················································185 6.1 “国民老公”——王思聪 ·······························································1926.2 一个集美丽与才华于一身的美女——Papi酱 ··································196 6.3 “洪荒少女”——傅园慧 ·······························································2076.4 宠物爱好者——回忆专用小马甲 ····················································2106.5 喜剧导演——叫兽易小星 ·······························································2136.6 内地女模——张大奕 ·······································································217
作者介绍
作者：赵亮亮笔名照关月，九三学社成员，河北亮道电子商务有限公司创始人。云计划十大风云导师，全国十大微商企业创业导师，中国百强讲师，网红经纪人，知名企业培训师、咨询师。十年以上互联网从业经验，曾获多项电商相关荣誉。多家网站、报纸、杂志专栏作家，多家国家、省市协会及五百强企业首席顾问、导师。曾先后出版《从基层销售到业务精英》《小服装店也能赚大钱》《微营销不微》《老子合格的CEO》《运营》（合著）等书。唐江山，北京全扫教育科技有限公司董事长。国际网络教师节发起人，国际网络电影节发起人，《挣它一个亿》课程首席讲师，2007年开始互联网营销推广实践，2013年开始培训互联网文案与视频成交技巧，并出版《微营销师》。于木，持续创业者，营销领航者。知名域名投资客，机遇天下爱心基金发起人，机遇天下-营销商学院创始人。
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