国际旅游业/普通高等院校双语系列教材

图书标准信息

• 作者 钱建伟 编
• 出版社 Random House US
• 出版时间 2014-09
• 版次 1
• ISBN 9787517806219
• 定价 36.00元
• 装帧 平装
• 开本 16开
• 纸张 胶版纸
• 页数 262页
• 字数 335千字
• 正文语种 简体中文，英语
• 丛书 普通高等院校双语系列教材

【内容简介】

　　《国际旅游业/普通高等院校双语系列教材》是英文版教科书，兼顾理论性与实用性，市场上同类图书较少。全书涉及国际旅游产业概述：酒店及相关服务、目的地管理、国际旅游行为、旅游规划与研究、旅游发展所带来的经济及社会影响。
　　全书理论结合旅游操作实例，深入浅出，同时，《国际旅游业/普通高等院校双语系列教材》的编写也参考了编写人员自身的实际旅游经历，具有较强的实践性。适合旅游院校及相关院校旅游专业开设旅游概论双语课课程使用。

【目录】

Chapter1IntroductiontoInternationalTravelandTourism
LearningObjectives
Introduction
DefinitionofTourism
CharacteristicsofTourism
FactorsInfluencingTourism
DefinitionofInternationalTouristandInternationalTourism
DevelopmentofInternationalTourism
RestrictionsonInternationalTravel
InternationalTourismOrganizations
ReviewQuestions
InternetExercises

Chapter2ThemesinTourism
LearningObjectives
Introduction
AdventureTourism
BusinessTourism
CruiseTourism
CulinaryTourism
CulturalandHeritageTourism
DarkTourism
Ecotourism
EducationalTourism
EventTourism
FarmTourismandAgri-tourism
Film-inducedTourism
Health，WellnessandSpaTourism
MedicalTourism
ReligiousTourism
RuralTourism
SeniorTourism
ShoppingandRetailTourism
SportsTourism
UrbanTourism
WildlifeTourism
ReviewQusetions
InternetExercises

Chapter3AttractionsandEntertainment
LearningObjectives
Introduction
HistoricalBackground
DefinitionandTypologyofanAttraction
AmusementandThemeParks
AnimalAttractions
EventsasAttractions
HistoricPlaces/Sites
Museums
Non-purpose-builtAttractions
Destinations
AttributionsofAttractions
ReviewQuestions
InternetExercises

Chapter4LodgingandCommercialFoodservice
LearningObjectives
Introduction
Lodging
CommercialFoodservice
ReviewQuestions
InternetExercises

Chapter5Transportation
LearningObjectives
Introduction
TravelbyAir
TravelbyTrain
TravelbyCar
TravelbyBusandCoach
TravelbyBicycle
TravelbyWater
ReviewQuestions
InternetExercises

Chapter6BusinessofTourOperations
LearningObjective
Introduction
WhatTourOperationDo
MainCategoriesofTourOperation
PuttingthePackageTogether
Contracting
TourOperators'Strategies
ReviewQuestions
InternetExercises

Chapter7TourismImpacts
LearningObjectives
Introduction
KeyPerspectivesofTourismImpacts
EconomicImpacts
EconomicInstability
Socio-culturalImpacts
EnvironmentalImpacts
ReviewQuestions
InternetExercises

Chapter8MarketConceptandInternationalTourismMarketing
LearningObjectives
Introduction
DefinitionsofMarketing
DefinitionofTourismMarketing
ImportanceofMarketingFocus
TourismandInternationalMarketing
DestinationsintheGlobalMarket
EvolutionofMarketingandTourismMarketing
SWOTAnalysis
Strategy
MarketingMix
ReviewQuestions
InternetExercises

Chapter9DestinationPlanningandBranding
LearningObjectives
Introduction
EmergenceoftheDestination
DefiningDestinations
DestinationPlanning
DestinationImage
DestinationMarketingStrategy
DestinationBranding
Technology
DestinationMarketingOrganizations
ReviewQuestions
InternetExercises

Chapter10TravelExperience
LearningObjectives
TravelintheWestCoastofUSA
TravelintheEastCoastofUSA
ReviewQuestions
InternetExercises
References