正版现货新书 财经英语阅读 9787811179521 朱琳
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作者朱琳
出版社中国农业大学出版社
ISBN9787811179521
出版时间2010-09
装帧平装
开本16开
定价29元
货号11538718
上书时间2024-10-11
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目录
Chapter One Economic GIobalization
Text A Introduction to Economic Globalization
Text B Sub-prime Mortgage Crisis
Text C Finan Crisis Tests Durability of Globalization
Chapter Two Money Market
Text A Introduction to Money Market
Text B Money Market Mutual Funds
Text C Fed Announces New Plan to Help Money Market Funds
Chapter Three Banking
Text A Introduction to Banking
Text B The Banking Industry in China
Text C EU Fudge on Bank Reform
Chapter Four Investment
Text A Introduction to Investment Company
Text B Venture Investment
Text C How to Make Investment in Stock Market
Chapter Five Insurance
Text A Introduction to Insurance
Text B Risk
Text C How to Drive Down the Cost of Car Insurance
Chapter Six Business Management
Text A Introduction to Managers and Management
Text B Management by Objectives
Text C You Cant Learn Management in a Classroom
Chapter Seven Finan Management
Text A Introduction to Finan Management
Text B The Finah Market
Text C Silent Disaster――Tens of billions of dollars in financing arrangements are in trouble
Chapter Eight Taxation
Text A Introduction to Taxation
Text B Principle and Types of Taxation
Text C The Last Tax-free Christmas Online
Chapter Nine Accounting
Text A Introduction to Accounting
Text B Finan Statements of Accounting
Text C Accounting Ethic
Chapter Ten Auditing
Text A Introduction to Audit
Text B Audit Report
Text C Who Will Protect Public from Leaders Like Enrons
Chapter Eleven Marketing
Text A Introduction to Marketing
Text B Marketing Research
Text C Marketing Strategies for Fast-Moving Consumer Goods
Chapter Twelve E-business
Text A Introduction to E-business
Text B The Advantages and Disadvantages of E-commerce
Text C E-business: Opportunity or Peril
内容摘要
本书共12章，内容涉及靠前经济优选化、货币市场、银行业、保险、财务管理、税收、会计、审计等。
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