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正版现货新书企业成长之道 9787302563181 王勇

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作者王勇

出版社清华大学出版社有限公司

ISBN9787302563181

出版时间2020-09

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开本16开

定价79元

货号11030321

上书时间2024-10-08

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商品描述: 作者简介
王勇，博士，毕业于清华经管学院。主要研究领域：企业成长管理、企业并购重组。
曾任中国水利水电科学院水电模型厂厂长、国研网络数据科技有限公司副总经理。后加入清华经管学院，历任中国金融研究中心执行总监、EMBA教育中心主任、高管教育中心主任。现任院长助理，兼企业家学者项目办公室主任、合作发展办公室主任。曾任科陆电子科技、海洋王照明、瑞慈医疗、光大证券股份有限公司独立董事。

目录
目录

第一章

企业本质与企业的特性 ··························································································1

第一节企业本质 ····································································································2

一、企业作为生产组织 ·································································································2

二、企业作为交易组织 ·································································································3

三、企业作为内部知识、能力的集合体 ·······································································4

四、企业作为企业家创新的载体 ··················································································4

第二节企业的特性 ································································································4

一、企业的契约性 ·········································································································5

二、企业的异质性 ·········································································································5

三、企业的协作性 ·········································································································5

第二章

企业成长与企业成长理论 ·····················································································8

第一节企业成长 ····································································································9

一、企业成长的本质 ·····································································································9

二、企业成长机制 ·······································································································10

第二节企业成长理论 ··························································································11

一、古典经济学：分工的规模经济利益 ·····································································12

二、新古典经济学：企业生产规模调整 ·····································································13

三、新制度学派：企业边界的扩大 ·············································································14

四、熊彼特：企业家的创新行为 ················································································16

五、资源、能力、知识基础理论：利用资源实现知识积累 ·······································17

六、制度变迁理论：内部制度改革 ·············································································17

七、演化经济学：形成惯例和动态能力 ·····································································18

八、生命周期理论：成长阶段的递进 ·········································································18

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第三节资源基础理论 ··························································································20

一、资源基础理论的基本假设 ····················································································23

二、资源基础理论的基本概念 ····················································································24

三、企业资源能力体系 ·······························································································25

第三章

企业生命周期理论 ··································································································30

第一节生命周期理论主要学派 ···········································································31

一、经济学派：借鉴经济增长理论 ·············································································31

二、组织学派：借鉴组织成长理论 ·············································································31

三、生命学派：借鉴生命成长 ····················································································32

四、企业学派：来源于管理实践 ················································································34

五、综合学派：重视研究科学性和分析工具 ······························································35

六、我国学者对企业生命周期的研究 ·········································································35

第二节企业生命周期阶段划分 ···········································································36

第四章

企业成长关键因素的理论研究 ·········································································40

第一节企业成长动因理论 ···················································································41

一、企业成长的外生因素论 ························································································42

二、企业成长的内生因素论 ························································································42

第二节企业成长关键因素研究 ···········································································43

一、企业家与企业成长 ·······························································································46

二、战略管理与企业成长 ····························································································56

三、人力资源管理与企业成长 ····················································································63

四、市场营销管理与企业成长 ····················································································68

五、企业文化与企业成长 ····························································································75

六、创新管理与企业成长 ····························································································83

七、运营管理与企业成长 ····························································································88

八、风险管理与企业成长 ····························································································96

九、社会资本与企业成长 ··························································································103

十、企业成长的评价体系研究 ··················································································112

十一、企业生命周期阶段划分及特征 ·······································································114

内容摘要
在不同的学科领域，对企业的理解以及研究有不同的侧重点，对于企业本质的认识不同，对于企业的定义也不尽相同。在经济学领域，主要考察商业活动的经济性，古典经济学认为企业是社会分工的结果，新古典经济学强调的是企业的生产性，制度经济学认为企业的显著特征就是作为一些机制的替代物。在管理学领域，主要关注企业运营管理优势，认为企业是运用资源、进行有效管理，进而创造利润的组织。在法学领域，主要着眼于企业法人的法律形式，将企业视为契约关系的组合。在社会科学领域，则着重突出企业的社会属性，把企业视作人的集合，各种利益交织在一起的集合体。不同学科对企业的理解都是从自身的某一出发点定义了企业的特性，因而综合来看并不是很全面，很难给出一个得到各方广泛认可的定义。我国学者邓荣霖从商学的角度定义了企业：“集合生产要素(土地、劳动力、资本和技术），并在利润动机和承担风险条件下，为社会提供产品和服务的单位。”①我们认为这一定义较好地描述了企业，强调了企业的营利性、生产性、组织性等。结合不同学科对企业的定义，以及笔者对企业现实经营状况的分析，本书总结出企业成长的四个特征：营利性、组织性、生产性和独立性。营利性是企业的首要特征，企业区别于其他组织的特征就是要能创造利润，这是企业存在的根本原因。组织性是指企业是人的集合，以某种形式把人、财、物组织起来，从而开展生产或服务活动。生产性是指企业要把自己所掌握的资源通过有效的组织、协调、管理，开展研发、生产、销售、服务等经营性生产活动，创造出新的价值。独立性则是指企业要有人、财、物方面的独立性，能独立核算、自收自支，要能独立自主地开展经营管理活动，而不是依附于任何其他组织。第一节企业本质一、企业作为生产组织古典经济学把企业视作高效率的生产组织。亚当。斯密在其《国富论》中，首先提出了社会分工的观点，论述了劳动分工的科学性，以及企业进行分工的经济性。查尔斯。巴比吉在亚当·斯密分工理论的基础上进一步阐释了分工提高生产效率的内在逻辑。他认为劳动分工使企业能力出现分化，并随着分工的细化企业向专业化发展，进而促进企业生产效率的提升。马歇尔把分工导致的效率提升视作企业存在的根本原因，他认为企业是生产效率不断提高的产物，同时企业也由于生产效率下降而走向衰落。他还进一步明确区分了企业内部和企业外部两个不同层面的分工，以及分工导致的专业化对效率提高的影响。古典经济学基于分工观点出发，把企业当作了一个生产性组织，企业之所以能够存在则是源于分工所带来的效率提升，企业本质上是一个“高效率的生产组织”。新古典经济学把企业当作利润最大化的生产者。新古典经济学建立在完全竞争市场假设条件下。一方面，假设总体是由最优决策理性的个体加总而成；另一方面，假设市场中的信息是充分流动且对称的。在这样的理想化的环境下，个体之间的交易发生在完全竞争的市场中，这个市场始终可以保持帕累托最优状态。新古典经济学认为，企业作为专业化的生产组织，通过投入生产资料获得产品产出，追求利润最大化。在完全竞争市场假设下，生产要素的投入与产出得以精确计量，企业保持在最优产量水平上运营、实现利润最大化的条件也可以量化。制度变迁理论认为企业是基于组织管理能力的生产单位。钱德勒是制度变迁学派的代表，他从企业的外部条件和内部条件两个方面阐释了企业的产生。从外部条件来看，现代大型一体化工商企业是市场和技术发展的必然产物；从内部条件来看，他认为随着企业经济活动量不断增加达到一定规模时，市场协调的效率低于管理协调的效率，此时作为“看得见的手”的企业管理协调会代替作为“看不见的手”的市场机制协调。不同于规模经济理论，钱德勒指出，生产协调能力的增强和反应速度的提升是生产率的提高和单位成本的降低的主要动力，而不是企业生产设备的增加和生产规模的扩大。这种经济性主要来自对企业内部各种生产资料的组织协调能力，而不是企业内工作的更趋专业化和进一步分工。可以看出，钱德勒对于企业本质的认识也是从生产角度出发，但他将企业存在、起源以及边界和竞争优势都主要归功于管理能力和管理速度，而不是规模经济。钱德勒从生产性的角度出发来研究企业的本质，将生产属性作为其企业理论阐述的前提，他强调了企业管理协调的重要性，尤为强调管理反应速度的重要性，即时间效率。相比规模经济，钱德勒更看重速度经济。但钱德勒的企业制度变迁理论把企业通过创新而提升管理能力和速度的原因归功于技术，忽略了这一发展进程中的社会关系和人力资源因素。二、企业作为交易组织在新古典经济学的研究中，假设企业是在完全竞争条件下的竞争，交易费用为零，任何交易都可以方便、无费用地在市场上完成，不需要组织的任何协调。以科斯为代表的新制度经济学派对此并不认同，他们认为企业间的交易是有成本的，企业为降低交易……

主编推荐
本书作者既有企业管理的实战经验，又拥有近二十年企业成长管理研究和企业高管教育经验。多年来与众多国内很好企业保持密切联系，与企业家展开深度的沟通与交流，沉淀出中国企业成长之道。

精彩内容
本书详细论述了学术界较为成熟的企业成长理论，根据企业生命周期理论将企业成长划分为创业阶段、快速发展阶段、相对稳定阶段和二次创业阶段四个阶段，重点分析企业家、战略管理、人力资源管理、市场营销管理、企业文化、创新管理、运营管理、风险管理、社会资本等九大关键因素在不同阶段对企业成长的影响。本书以企业成长为因变量，以九大关键因素为自变量，并以企业生命周期的四个阶段为调节变量构建结构方程模型进行实证分析，并根据分析结果，对企业成长提出合理化建议。

媒体评论
本书作者既有企业管理的实战经验，又拥有近二十年企业成长管理研究和企业高管教育经验。多年来与众多国内优秀企业保持密切联系，与企业家展开深度的沟通与交流，沉淀出中国企业成长之道。