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正版现货新书商务谈判与礼仪 9787509675830 李晓明

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45.96 4.7折 98 全新

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北京丰台

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作者李晓明

出版社经济管理出版社

ISBN9787509675830

出版时间2018-12

装帧平装

开本其他

定价98元

货号10819138

上书时间2024-10-06

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品相描述：全新

商品描述: 作者简介
李晓明，长安大学经济与管理学院教授，西安欧亚学院特聘专家，西安交通大学管理学院管理科学与工程专业博士、工商管理专业博士后。长期从事留学生商务沟通管理的教学与研究工作。

目录
Part 1  Business Theory
  Chapter 1  Introduction of Business Negotiation
    1.1  Basic Concept and Features of Business Negotiation
      1.1.1  Concept of Business Negotiation
      1.1.2  Features of Business Negotiation
    1.2  Classifications and Functions of Business Negotiations
      1.2.1  Classifications of Business Negotiations
      1.2.2  The Functions of Business Negotiations
    1.3  Principles and Evaluation Criterions for Business Negotiation
      1.3.1  Principles of Business Negotiation
      1.3.2  Evaluation Criterions for Business Negotiation
    1.4  Summary
  Chapter 2  Related Theory
    2.1  Adaptation Theory
    2.2  Different Styles in Business Negotiation  3|
      2.2.1  Cultural Differences in Customs and Behaviors
      2.2.2  Negotiation Styles of Different Countries and Regions
    2.3  Summary
Part 2  Negotiation Process
  Chapter 3  Preparation for Business Negotiation
    3.1  Pilot Case
    3.2  Basic Points and Processes
      3.2.1   Organization and Management of the Business Negotiation Team
      3.2.2  The Collection of Relevant Information
      3.2.3  Developing a Negotiation Plan
    3.3  Matters Needing Attention
      3.3.1  Taboos in the Negotiation Investigation
      3.3.2  Taboos in the Negotiation Target
      3.3.3  Taboos in the Negotiating Team
    3.4  Opening Case Analysis
      3.4.1  Collection of Environmental Factors Related to Negotiation
      3.4.2  Information about Negotiating Opponents
      3.4.3  The Situation of Competitors
      3.4.4  Your Own Situation
    3.5  Summary
  Chapter 4  Opening of Business Negotiation
    4.1  Pilot Case between Adamson and George Eastman
    4.2  Basic Points and Processes
      4.2.1  The Creation of the Opening Atmosphere
      4.2.2  Determining the Role in the Negotiations
      4.2.3  Open a Preparatory Meeting
    4.3  Related Principles and Precautions
      4.3.1  Relevant Principles
      4.3.2  Precautions
    4.4  Opening Case Analysis
      4.4.1  The Creation of the Opening Atmosphere
      4.4.2  Determine the Role Definition in the Negotiation
      4.4.3  Use of a Consistent Start-up Strategy
    4.5  Summary
  Chapter 5  Business Negotiation and Consultation
    5.1  Pilot Case between the Seller and the Buyer
    5.2  Basic Points and Processes
      5.2.1  The Quotation Stage of Business Negotiation
      5.2.2  Bargaining
      5.2.3  Correct Assessment of the Negotiating Situation
      5.2.4  Stopping during the Negotiation of Business Negotiations
    5.3  Related Principles and Precautions
      5.3.1  The Relevant Principles
      5.3.2  Matters Needing Attention
    5.4  Opening Case Analysis
      5.4.1  The Quotation Stage
      5.4.2  The Bargaining Stage
      5.4.3  The Counter-offer Stage
    5.5  Summary
  Chapter 6  End of Business Negotiation
    6.1  Pilot Case between a Chinese Company and a Japanese Company
    6.2  Basic Points and Processes
      6.2.1  The Judgment and the End of Business Negotiations
      6.2.2  Ways of Ending Business Negotiations
      6.2.3  The Promotion of Business Negotiations
    6.3  Related Principles and Precautions
      6.3.1  The Relevant Principles
      6.3.2  Matters Needing Attention
    6.4  Opening Case Analysis
      6.4.1  Grasping the Opportunity of the Transaction
      6.4.2  The Promotion of the Transaction
      6.4.3  Strategies to Promote Transactions
      6.4.4  Signing a Negotiation Contract
    6.5  Summary
Part 3  Negotiation Etiquette
  Chapter 7  Business Negotiation Etiquette
    7.1  Business Reception Etiquette
      7.1.1  Meeting Etiquette
      7.1.2  Welcome and Farewell Etiquette
      7.1.3  Gift Etiquette
    7.2  Business Negotiation Etiquettes
      7.2.1  The Etiquette of Arrange Places and Seating
      7.2.2  The Etiquette of Negotiation Behavior
      7.2.3  Signing Etiquette
    7.3  Summary
Part 4  Negotiation Exercise
  Chapter 8  Comprehensive Exercises of Business Negotiation
    8.1  Exercise of Negotiation Plan
    8.2  Exercise of Negotiation Principles
    8.3  Exercise of Negotiation Process
    8.4  Exercise of Negotiation Etiquette
    8.5  Summary
References

内容摘要
本书在介绍国际商务理论的基础上，系统地阐述了国际商务谈判流程过程中的基础知识和技巧，注重理论联系实际、案例分析与理论知识相结合，强调文化差异和沟通对国际商务谈判的影响，穿插不同国家的文化内涵，以及与商务谈判相关的商务礼仪知识和经验。同时，开展案例分析。使学生的学习过程更加生动、有趣、高效。在最后一章配合前面各章的内容给出了商务谈判的模拟练习。本书采用全英文形式，对其中重点语句进行中文翻译，便于中外读者的阅读、学习。

精彩内容
本书从商务谈判的起源为出发点，引入商务谈判由来发展与商务谈判的理论基础；基于国际商务谈判的视角，以谈判业务流程为主线，涉及商务活动的每一个环节步骤，并采用全英文版加入局部中文翻译易于中外读者阅读。同时注重不同文化对于国际谈判的影响，穿插不同国家特色文化内涵。与商务谈判相关联的商务礼仪知识和经验加以系统化、规范化。在本书的最后一章配合前面各个章节的内容给出模拟项目实训练习。本书既具有完整的谈判理论知识体系，又具有可操作性提升商务谈判技能。适合相关专业的本科生、研究生学习、研修使用。