全新正版现货 中国旅游市场:前沿理论与实证案例:advanced theor
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￥ 23.6 5.9折 ￥ 40 全新
库存33件
作者郭英之等编著
出版社科学出版社
ISBN9787030502346
出版时间2016-10
版次1
装帧平装
开本16开
纸张胶版纸
页数201页
字数99999千字
定价40元
货号R_8874767
上书时间2024-01-14
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书名:中国旅游市场:前沿理论与实证案例:advanced theories & empirical cases:英文
定价：40元
作者:郭英之等编著
出版社：科学出版社
出版日期：2016-10-01
ISBN：9787030502346
字数：276000
页码：201
版次：1
装帧：平装
开本：5开
商品重量：
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内容提要
该教材在借鉴国内外旅游市场的前沿理论与研究方法的基础上，釆用定性与定量相结合、前沿理论与实证案例相结合的研究方法，以旅游市场需求为主导，基于市场抽样调查与深度访谈，对具有中国本土特色的出境旅游市场、入境旅游市场、出境旅游市场、会展旅游市场、体育旅游市场、购物旅游市场、体育旅游市场、文化旅游市场、教育旅游市场的前沿相关理论与实证案例，其研究结果可以为政府旅游机构和旅游企业的高级管理者提供具有科学决策依据的旅游客源市场需求特征，为其制定相应的旅游市场发展战略提供有效的量化科学依据。该教材注重对学生理论研究与应用实践相结合的综合素质的培养，使学生尽快了解国内外旅游市场的理论与实践发展趋向，培养学生从宏观和中观层面把握旅游市场发展脉搏，使其逐步具备对国内外旅游市场的诊断、协调、咨询等综合能力、开拓意识和互动能力。
目录
PrefaceChapter One A Study of the Development Features of the Chinese Outbound Tourism Market1.1 Background of the study of the Chinese outbound tourist market1.2 Development features of the Chinese outbound tourism market1.3 Affected factors of the Chinese outbound tourism market1.4 Characteristics of the Chinese outbound tourism market1.5 Major problems in the market development of Chinese outbound tourism1.6 Marketing strategies for the development of the Chinese outbound tourism marketReferencesDiscussion QuestionsChapter Two A Study of the Factors Influencing the Overseas Destinations Chosen by Chinese Outbound Pleasure Tourists2.1 Introduction2.2 Literature review2.3 Methodology2.4 Results2.5 Conclusions and implicationsReferencesDiscussion QuestionsChapter Three A SWOT Analysis and Strategies for Tourism Development in Western China3.1 Introduction3.2 Current features of tourism in western China3.3 A tourism SWOT analysis in western China3.4 Recommended tourism development strategies3.5 Conclusions and limitationsReferencesDiscussion QuestionsChapter Four A Study of the Motivations and Preferences of Student Groups from Asian Areas Majoring in Hospitality and Tourism Management Programs4.1 Introduction4.2 Literature review4.3 Methods4.4 Results4.5 Conclusions and discussionReferencesDiscussion QuestionsChapter Five A Study of the Contribution of Tourism to Promoting Reconciliation and Peace between Mainland China and Taiwan China5.1 Introduction5.2 Tourist flowetween Mainland China and Taiwan China5.3 Political and economic development between Mainland China and Taiwan China5.4 Problems of current tourism flowetween Mainland China and Taiwan China5.5 Strategies for activating tourism cooperation between Mainland China and Taiwan China5.6 Conclusions and discussionReferencesDiscussion QuestionsChapter Six A Study of Tourists' Perceptions towards Xinjiang： Cultural Tourism Risks of Western China Based on Crisis Management6.1 Introduction6.2 Literature review6.3 Data sources6.4 Results6.5 ConclusionsReferencesDiscussion QuestionsChapter Seven A Study of Tourists' Perceptions， Satisfaction and Behaviors：Ethnic Chinese Cultural Tourism Destinations from the Perspective of the Tourist Experience7.1 Introduction7.2 Research background and literature review7.3 Methodology7.4 Results7.5 Discussion and conclusionsReferencesDiscussion QuestionsChapter Eight A Study of Chinese Intended Travel to Japan Based on the Multidimensional Interactive Decision Tree Model： A Case Study of Domestic Residents after the Diaoyu Island Political Crisis8.1 Introduction8.2 Literature review8.3 Methodology8.4 Data analyses8.5 ConclusionsReferencesDiscussion QuestionsChapter Nine A Study of People's Perceptions of the Social Impacts of the Beijing Olympic Gameefore and after 20089.1 Introduction9.2 Literature review9.4 Methodology9.5 Data sources9.6 Research results9.7 ConclusionsReferencesDiscussion Questions
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