Journal of Public Policy & Marketing (JPP&M) SPRING 2018营销

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ISSN0743-9156

出版单位American Marketing Association (United States)

语言英文

开本16开

上书时间2020-05-07

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商品描述: Journal of Public Policy & Marketing
LanguageEnglish
Edited byScot Burton, Pam Ellen, and Joshua Wiener
Former name(s) Journal of Marketing & Public Policy; Public Policy Issues in Marketing
History1979–present
Publisher American Marketing Association (United States)
FrequencyQuarterly
ISSN0743-9156
Journal of Public Policy & Marketing is a quarterly peer-reviewed academic journal published by the American Marketing Association. It covers all aspects of the intersection of marketing and public policy.[1] It was originally established in 1979 as Public Policy Issues in Marketing, and renamed itself to Journal of Marketing & Public Policy 1982 for one year, before settling on the current name in 1983