正版商务英语写作
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作者羡锡彪
出版社高等教育出版社
ISBN9787040247947
出版时间2009-02
版次1
装帧平装
开本16开
纸张胶版纸
页数290页
字数99999千字
定价31元
货号2170-9787040247947
上书时间2024-12-23
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基本信息
书名:商务英语写作
定价：31元
作者:羡锡彪
出版社：高等教育出版社
出版日期：2009-02-01
ISBN：9787040247947
字数：437000
页码：290
版次：2
装帧：平装
开本：16开
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内容提要
《商务英语写作》（第2版）是普通高等教育“十一五” 规划教材——商务英语系列教材之一。该系列教材为商务英语专业、英语专业商务方向以及商科相关专业英语课程提供了比较完整的、成体系的教学资源。本书将写作知识、写作技能与实际的商务活动有机结合，为学生提供了大量范文，着重提高学生的商务写作能力。本教材针对学习者的实际需要，选用了大量商务写作范例，配备了多样的写作实践练习。本书分为6个部分——商务写作概述、商务信函、商务报告、宣传材料、演示和合同。
目录
Part One IntroductionChapter 1 Introduction1.1 Overview1.2 Business Writing1.3 Writing as a Process1.4 Writing as a Product1.5 Principles of Effective Business Writing1.6 Intercultural CommunicationPart Two Business CorrespondenceChapter 2 The Layout of Business Letters2.1 Overview2.2 Parts of Business Letters2.3 Presentation of Business Letters2.4 Novice Writing and Comments2.5 Useful Expressions and StructuresChapter 3 Business Correspondence3.1 Overview3.2 Letters3.3 Es3.4 Good News and Bad News Letters3.5 Letters of Complaint3.6 Letters of Persuasion3.7 Novice Writing and Comments3.8 Useful Expressions and StructuresPart Three Business ReportsChapter 4 Memos4.1 Overview4.2 Historyof Memos4.3 Characteristics of Successful Memos4.4 Components of Memos4.5 Writing Memos4.6 Novice Writing and Comments4.7 Useful Expressions and StructuresChapter 5 Meeting Materials5.1 Overview5.2 Meeting Notices5.3 Meeting Agendas5.4 Meeting Minutes5.5 Novice Writing and Comments5.6 Useful Expressions and StructuresChapter 6 Business Reports6.1 Overview6.2 Categories of Reports6.3 Functions of Reports6.4 Writing Business Reports6.5 Preparations for Business Reports6.6 Informal Reports6.7 Formal Reports6.8 Novice Writing and Comments6.9 Useful Expressions and StructuresChapter 7 Informational & Analytical Reports7.1 Overview7.2 Informational Reports7.3 Analytical Reports7.4 Novice Writing and Comments7.5 Useful Expressions and StructuresChapter 8 Business Proposals & Business Plans8.1 Overview8.2 Business Proposals8.3 Business Plans8.4 Novice Writing and Comments8.5 Useful Expressions and StructuresChapter 9 Annual Reports9.1 Overview9.2 The Annual Report and Its Sections9.3 Writing the Annual ReportPart Four Publicity MaterialsChapter 10 Press Releases10.1 Overview10.2 Layout of the Press Release10.3 Writingthe Press Release10.4 Novice Writing and Comments10.5 Useful Expressions and StructuresChapter 11 Technical Descriptions11.1 Overview11.2 Types of Descriptions11.3 MetHod of DeveLopment11.4 Language of Descriptions11.5 Illustrations in Descriptions11.6 Novice Writing and Comments11.7 Useful Expressions and StructuresChapter 12 Operating Instructions12.1 Overview12.2 Understanding Your Task12.3 Analyzing Your Audience12.4 Components of Instructions12.5 Sequenced Instructions and Styles of Presentation12.6 Language of Instructions12.7 Novice Writing and Comments12.8 Useful Expressions and StructuresPart Five Visual CommunicationChapter 13 Questionnaire13.1 Overview13.2 Cover Letter13.3 Layout of the Questionnaire13.4 Preparing a Questionnaire13.5 Tips for Framing the Questions13.6 Tips for Designing and Presenting CHoices13.7 Administering the Questionnaire13.8 Interpreting Findings and Writing Up13.9 Novice Writing and Comments13.10 Useful Expressions and StructuresChapter 14 Visual Techniques14.1 Overview14.2 MetHods of Visual Presentation14.3 PowerPoint Slides14.4 Language of Integrating the Visuals into the Text14.5 Useful Expressions and StructuresPart Six ContractsChapter 15 Contracts15.1 Overview15.2 Types of Contract15.3 Sales Contract15.4 Sample ContractsAppendicesAppendix One PunctuationAppendix Two List of Business TitlesAppendix Three ResumesKey to Exercises
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