基本信息 书名:国际商务管理:英文版 定价:28元 作者:张丽莲 出版社:高等教育出版社 出版日期:2011-03-01 ISBN:9787040296372 字数:368000 页码:244 版次: 装帧:平装 开本:12开 商品重量: 编辑推荐 本书是新世纪广东省高等教育教学改革工作项目《中英职教商务文秘专业课程改革与实践》的成果之一。该项目由广东省教育厅牵头,与英国文化委员会合作开发,由深圳职业技术学院应用外国语学院负责实施,为中英合作开展的横向国际项目。该系列教材的讲义曾在深圳职业技术学院应用外国语学院学生中试用,经过不断修改和润色,终完成本教材。 内容提要 本书的编写借鉴英国国家职业资格证书(NVQ)教育科学的教学指导思想、先进实用的育人理念、以学生为中心的教学方法、模块化的教学方式、重在过程的多元化教学评价、强调就业能力的素质教育实践,从选材、体例到评价都体现了国际上先进的职业教育理念。《国际商务管理(英文版)》率先应用多元化评价体系,教材中配备了操作性强、评估标准明确的“教学评估指导”,要求教学双方实施评估标准、内容、形式、方法、主体、时段的多元化。多元化评估有利于客观地评估学生的职业能力和促进学生持续地学习,培养学生良好的自学能力和自我评价能力。 目录 Chapter 1 Foundatio of Management Part Ⅰ Defining Management Part Ⅱ The Essence of Management Part Ⅲ The Development of Management ThoughtsChapter 2 Business Organizatio Part Ⅰ Business Planning Part Ⅱ Organization Charts and Organization Structure Part Ⅲ Forms of Business OwnehipChapter 3 Strategic Management Part Ⅰ Strategy and Strategic Management Part Ⅱ The Strategic Management Process Part Ⅲ Levels of StrategyChapter 4 Organizational Culture Part Ⅰ Getting to Know Organizational Culture Part Ⅱ Identifying Types of Organizational Culture Part Ⅲ Learning to Read Organizational Culture Part Ⅳ Diagnosing Organizational CultureChapter 5 Management Communication Part Ⅰ Introduction to Communication Part Ⅱ Dimeio of Communication Part Ⅲ Organizational CommunicationChapter 6 Operatio Management Part Ⅰ Definition and Strategies of Operatio Management Part Ⅱ Operatio Controls Part Ⅲ Production Processes and TechnologyChapter 7 Human Resource Management Part Ⅰ Introduction Part Ⅱ Human Resource Management Activities Part Ⅲ Environmental Concer and Current IssuesChapter 8 Financial Management Part Ⅰ Accounting and Financial Analysis Part Ⅱ Financing Part Ⅲ Merger and AcquisitionChapter 9 Marketing Management Part Ⅰ Developing and Pricing Products Part Ⅱ Distributing Products Part Ⅲ Promoting ProductsChapter 10 Project Management Part Ⅰ Introduction to a Project Part Ⅱ Project Life Cycle Part Ⅲ Project ManagementAppendixAssessment GuidanceAimsAssessment Procedures and MethodsDemotrating Knowledge and UndetandingRoles of Student/AssessorAssessment CriteriaBibliography 作者介绍
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