管理学基础英语教程(新视界英语系列教材) 大中专文科经管 编者:张家瑞|责编:邵振贤|主编:郭桂杭//刘白玉 新华正版
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作者编者:张家瑞|责编:邵振贤|主编:郭桂杭//刘白玉
出版社中国人民大学
ISBN9787300282091
出版时间2020-06
版次1
装帧平装
开本16
页数404页
字数0.65千字
定价67元
货号308_9787300282091
上书时间2025-01-07
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目录：
chapter 1 entrepreneurship and setting up a business
text a the founders diemma
text b three lessons for entrepreneurs from inside s university
text c how the best entrepreneurs succeed
chapter 2 organizational structure
text a buil the al-powered organization
text b starbucks coffees organizational structure & its characteristics
text c general electrics organizational structure for diversification
chapter 3 managing by objectives
text a management by whose objectives?
text b goal setting case study
text c mckinsey and co. case study summary
chapter 4 strategic management
text a the core petence of the corporation
text b strategic management of ebay
text c apples profitable but risky strategy
chapter 5 fin and keeping the best employees
text a how to keep your best employes:developing an efective retention policy
text b is twitters retention strategy enough to attract top talent?
text c increasing employee retention through experience
chapter 6 motivating employees
text a maslows hierarchy of needs theory
text b an inside look at googles best employee perks
text c how to inspire & motivate chinese employees
chapter 7 leadership behawiors and sles
text a leacdership that cgets results
text b gree electncs dong ingzhu:why chinas lea businesworman doesnt do holidays
text c leadership case study.steve lobs-the man who ushered in the smartphone revolution
chapter 8 business munication
text a leadership lis a conversation
text b business munication case study: reef & rainforest
text c business munication case study.knee walker central
chapter 9 the system and process of controlling
text a the control function of management
text b effective oec management control at china haier group
text c balanced scorecard of volkswagen group
chapter 10 production and operations management
text a the principles of scientific management
text b operations management in mcdonalds
text c waimart and its operations management success
chapter 11 understan market and customers
text a from sales obsession to marketing effectiveness
text b coca-cola crm case study
text c porters five force analysis of huawei and the smartphone industry
chapter 12 finan management
text a the role of finan management
text b finan management of johnson and johnson (jnj)
text c the role of finan management in the healthcare industry
chapter 13 business ethics and corporate so responsibility
text a corporate so responsibility theories:mapping the territory
text b do conficts afect a panys corporate so responsibility policy?
text c 6 soly responsible panies to aud
chapter 14 cross-cultural management
text a cutural dimensions in management and nning
text b nternationalization of chinese firms in europe:the role of cutural diferences
text c what makes you"multicultural"
内容简介：
本教材是在新时代背景下针对英语本科专业或者经管类专业编写的一本旨在提高管理学知识与技能、英语知识与技能的教材。本书内容丰富，选材新颖，凸显“经典文献知名公司案例”的亮点和特。每个单元都有两篇文章，text a为与该单元主题相关的英文经典文献，text b为知名公司的案例，包括中国知名公司的案例，并设计相应的案例分析和思题目，“经典文献知名公司案例”的形式有助于将理论与实践有机结合，培养其批判思维能力、创新能力、解决问题的能力。同时，本书囊括了当代管理学的重要领域，包括创业和建立公司、组织结构、目标管理、战略管理等14个单元的内容。
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