About the Author xi Preface xiii Foreword xv Why It Is So Important to Measure Learning 1 (7) and Performance Program Evaluation Overview 2 (2) Using Summative Evaluation Data to 4 (2) Investigate Case Studies of Typical HRD Programs 6 (1) References 7 (1) How to Develop Objectives and Plan for the 8 (22) Evaluation Planning for the Program Evaluation 8 (4) Defining Program Objectives 12 (9) Case Studies in Progress-The Beginning 21 (7) Summary 28 (1) References 29 (1) How to Design Learning Measures 30 (29) Constructing Good Tests 31 (3) Knowledge-Based Tests 34 (8) Performance-Based Tests 42 (2) Alternative Approaches to Measure Learning 44 (3) Case Studies in Progress 47 (6) Summary 53 (5) References 58 (1) How to Test Learning Measures for Reliability 59 (18) and Validity Testing Measures for Reliability 59 (2) Testing Measures for Validity 61 (9) Administering Tests 70 (1) The Test Environment 71 (1) Case Studies in Progress 72 (2) Summary 74 (1) References 75 (2) How to Analyze Learning Data 77 (27) Tabulating the Data 78 (2) Examining the Data 80 (1) Describing the Data 81 (8) Displaying the Data 89 (1) Reporting Groups of Learning Data 90 (2) Case Studies in Progress 92 (9) Summary 101 (1) References 102 (2) How to Ensure Learning Transfers to Job 104 (18) Performance The Transfer Problem 104 (3) The Evaluator\'s Transfer Role 107 (2) Strategies for Ensuring Transfer 109 (8) Take Extreme Measures to Ensure Transfer 117 (1) Case Studies in Progress 118 (2) Summary 120 (1) References 121 (1) How to Design Job Performance Measures 122 (44) Planning for Job Performance Data Collection 122 (4) When to Measure Job Performance 126 (3) How to Measure Job Performance 129 (16) Case Studies in Progress 145 (19) Summary 164 (1) References 164 (2) How to Analyze Job Performance Data 166 (29) Tabulating and Organizing the Data 166 (1) Analyzing the Data 167 (1) Sales Program Example 167 (13) Presenting Results 180 (1) Case Studies in Progress 181 (12) Summary 193 (1) References 194 (1) How to Link Results to Conclusions and 195 (24) Recommendations Drawing Conclusions 195 (3) Making Recommendations 198 (2) Sales Example 200 (3) Case Studies in Progress 203 (14) Summary 217 (1) References 218 (1) How to Effectively Present Evaluation Results 219 (21) Determine Who Will Receive the Report 219 (2) Determine What Will Be Reported 221 Determine Where the Report Will Be Presented 211 (11) Determine How the Report Will Be Presented 222 (7) Case Studies in Progress 229 (10) Summary 239 (1) References 239 (1) Now What? How to Maximize Evaluation Results 240 (9) Post-Program Evaluator Roles 241 (3) Using Evaluation Results for Organizational 244 (1) Trending Using Benchmarking Data for Continuous 245 (1) Improvement Case Studies Concluded 245 (2) Summary 247 (1) References 248 (1) Appendix A Example Action Plans 249 (7) Appendix B Example Follow-Up Questionnaires 256 (15) Appendix C Focus Group Tools 271 (3) Index 274
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