Rising Tide【厚精装】

30 九品

仅1件

北京朝阳

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作者Davis Dyer,Frederick Dalzell,Rowena Olegario

出版社Harvard Business School Press

ISBN9781591391470

出版时间2004

装帧精装

货号刚二4

上书时间2016-04-22

已实名已认证进店收藏店铺

商品描述: All of these breakthrough \"firsts\" and a host of others came from the same source: consumer goods giant Procter & Gamble. Rising Tide chronicles this company\'s extraordinary 165-year climb from a small, family-operated soap and candle company to a global powerhouse whose market-leading brands improve the lives of consumers everywhere.

Authors Davis Dyer, Frederick Dalzell, and Rowena Olegario were granted unprecedented access to P&G\'s corporate archives and exclusive interviews with key executives and employees. They describe the introduction and evolution of such household brands as Ivory, Tide, Crest, and Pampers and illustrate how P&G learned to satisfy consumers and compete in markets all over the world. They also recount insightful lessons about product innovation, global expansion, leadership transformation, business reinvention, and brand building.

Compelling and candid, Rising Tide is a fascinating journey through business history and material culture from colonial times through the Industrial Revolution and into the Information Age.

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