新世纪高职高专教改项目成果教材：商务英语实用教程

图书标准信息

• 作者 张东昌 编
• 出版社 高等教育出版社
• 出版时间 2008-04
• 版次 1
• ISBN 9787040147261
• 定价 29.50元
• 装帧 平装
• 开本 16开
• 纸张 其他
• 页数 321页
• 正文语种 简体中文，英语

【内容简介】

《新世纪高职高专教改项目成果教材：商务英语实用教程》是教育部新世纪高职高专教育人才培养模式和教学内容体系改革与建设项目成果，由有关教育部高职高专教育专业教学改革试点院校编写。《新世纪高职高专教改项目成果教材：商务英语实用教程》共有18个单元，单元主题以整个国际商务活动过程为线索，既包括迎接外商、电话联系、安排行程、购物、宴请等日常国际商务活动，也涵盖了市场调查、订购、谈判、签约、支付、装运等基本国际商务环节，同时讨论了岗位与职业、广告、管理、加入WTO、顾客满意、财务会计报表、外贸政策等与现代商务活动紧密相关的话题，内容全面，契合实际。围绕单元主题，又分为听说训练、综合阅读、应用写作、拓展阅读和文化沙龙5个模块。全书立足于听、说、读、写、译5种商务英语技能的全面培养，同时注重拓展学生的知识面，并提高其学习的兴趣。
《新世纪高职高专教改项目成果教材：商务英语实用教程》附有录音光盘，可帮助学生练习听力和口语。

【目录】

UnitⅠMeetingaForeignBusinessman
PartⅠListenandTalk
DialogueOneAttheAirport
DialogueTwoAttheCustoms
PartⅡComprehensiveReading
Cross-cultureUnderstandingonBusiness
PartⅡIAppliedWriting
TheImportanceofBusinessWriting
PartⅣExtended；Reading
GoodManners，GoodBusiness
PartVCultureSalon
BookingFightTickets

Unit2TelephoneCaⅡs
PartⅠListenandTalk
DialogueOneAtHolidayInnLido
DialogueTwoArrangementonthePhone
PartⅡComprehensiveReading
Cross-culturalCommunicationontheTelephone（1）
PartⅢAppliedWriting
BasicStructureofEnglishLetters
PartⅣExtendedReading
Cross-culturalCommunicationontheTelephone（2）
PartⅤCultureSalon
KindsofImitationalCallsandExpressions

Unit3PlansandArrangements
PartⅠListenandTalk
DialogueOneChecktheArrangements
DialogueTwoInvitationforDinner
PartⅡComprehensiveReadingBusinessTravelAbroad
PartⅢAppliedWritingSchedule
PartⅣExtendedReading
EtiquetteEnRoutePartVCultureSalon
CheckListforBusinessMeetingsandTravelAbroad

Unit4Shopping
PartⅠListenandTalk
DialogueOneAttheHatCounter
DialogueTwoReturnGoodstotheStore
PartⅡComprehensiveReading
WhyPeopleBuy
PartⅢAppliedWriting
SalesLitters
Memo
PartⅣExtendedReading
BeCarefulintheSupermarket！
PartVCultureSalon
TheShoppingCenter

Unit5EntertainingandEatingHabits
PartⅠListenTalk
DialogueOneInaChineseRestaurant（1）
DialogueTwoInaChineseRestaurant（2）
PartⅡComprehensiveReading
BusinessEntertainment
PartⅢAppliedWriting
LetterofInvitationandThanks
PartⅣExtended]Reading
DiningwithClients
PartⅤCultureSalon
TableMannersforaTypicalEveningMeal
Unit6JobsandCareers
PartlListenandTalk
DialogueOneInterview（Ⅰ）
DialogueTwoInterview（2）
PartIIComprehensⅣeReading
JobInterviews
PartⅡIAppliedWriting
Resume＆C．V．（CurriculumVitae）
PartⅣExtendedReading
MarketingYourself
PartⅤCultureSalon
JobSeekingSkills
InterviewQuestions

Unit7Advertisements
PartⅠListenandTalk
DialogueOneOnthePhone
DialogueTwoAttheFair
PartⅡComprehensiveReading
Advertising
PartⅢAppliedWriting
Advertising
PartⅣExtendedReading
LearntoAnalyzeAdvertisements
PartⅤCultureSalon
AppreciationofFamousAdvertisements
ExpressionsforBusinessAdvertising

Unit8Management
PartⅠListenandTalk
DialogueOneInaFactory
DialogueTwoAWorkshopSurvey
PartⅡComprehensiveReading
WhatIstulleManagement?
PartⅢAppliedWriting
EnquiryandAnswers
PartⅣExtendedReading
CornponeStructure
PartⅤCultureSalon
WhatArcManagerialFunctions?
WhirAreManagerialRoles?

Unit9JoiningWT0
PartⅠListen．andTalk
DialogueOneAtaRestaurant
DialogueTwoInanoffice
PartⅡComprehensiveReading
ChinaJoinstheWTO
PartⅢAppliedWriting
EstablishingBusinessRelation
PartⅣExtendedReading
TheGlobalEconomy
PartⅤCulturalSalon
AsiaPacificEconomicCooperation（APEC）

Unit10CustomerSatisfaction
PartⅠListenandTalk
DialogueOneAtaBank
DialogueTWOAtaHotel
PartⅡC0mDpehenSⅣeReading
SellinglyePrice
PadⅢAppliedWriting
LetterofComplaintsandClaims
PartⅣExtendedReading
Taxation（andHowtoAvoidlt！）
PartⅤCulturalSalon
ConsumersRights
Unit11MarketResearch
PartⅠListenandTalk
DialogueOnePayingCloseAttentionto
MarketTrends
DialogueOneTWOConductingmarketResearch
PartⅡComprehensiveReading
MarketResearch
PartⅢAppliedWriting
Questionnaire
PartⅣExtendedReading
MarketLeaders、ChallengersandFollowers
PartⅤCultureSalon
ExpressionsforThreeTopicsabout
MarketResearch
VocabulariesaboutMarkcling

Unit12Order
PartⅠListenandTalk
DialogueOneDispatchoforder
DialogueTwoAcceptanceoforder
PartⅡComprehensiveReading
OrderLetters
PartⅢAppliedWriting
Order
PartⅣExtendedReading
InternationalPaymentsand
PartⅤCultureSalonSettlements
ExpressionsforPayment
AdditionalExpressions

Unit13TermsofPayment
PartⅠListenandTalk
DialogueOneDemandingPatientbyL/C
DialogueTwoUrgingtoOpentheL/C
PartⅡComprehensiveReading
OrderLetters
PartⅢAppliedWriting
AlltelofCredit
PartⅣExtendedReading
ImitationalPayment＆UCP
PartⅤCultureSalon
ComparisonofDPandDA
AdditionalExpressions
MajorInternationalBanks

Unit14AccountingandFinancial
Statement
PartⅠListenandTalk
DialogueOneIncomeStatement
DialogueTWOBalanceSheet
PartⅡComprehensiveReading
WhatIsAccounting?
PartⅢAppliedWriting
offer＆CounterOffer
PartⅣExtendedReading
TheAccountingEquation
PartⅤCultureSalon
VocabulariesandExpressionsabout
Accounting
InundationofTwoWorldwideProfessional
AccountingFirms

Unit15OnForeignTradePolicy
PartⅠListenandTalk
DialogueOneChinasForeignTrade
DialogueTWO，ExpandingBusiness
PartⅡComprehensiveReading
BasicLawsandRegulationsEncouraging
OverseasInvestorstoInvestinChina
PartⅢAppliedWriting
NoticeforTendering
PartⅣExtendedReading
ChinasforeignTrade
PartⅤCultura0Salon
LawsandRegulationsforInvestment

Unit16Negotiation
PartⅠListenandTalk
DialogueOnePricesloatheFirstOrder
DialogueTwoPricesoftheSecondOrder
PartⅡComprehensiveReading
NegotiationTechniques
PartⅢAppliedWriting
AmendmentofL／C
PartⅣExtendedReading
TheNatureofCross-culturalNegotiation
PartⅤCultureSalon
LanguageChecklistinNegotiations

Unit17Contract
PartⅠListenandTalk
DialogueOneCheckingonaContract
DialogueTwoSigningaContract
PartⅡComprehensiveReading
Contract
PartⅢAppliedWriting
Contract
PartⅣExtendedReading
SalesContract
PartⅤCultureSalon
WordsandExpressionsinContracts

UnitⅠ8Shipment
PartⅠListenandTalk
DialogueOneAdvancingtheShipment
DialogueTwoAbouttheDetailsofShip
PartⅡComprehensiveReading
MarineShippingService
PartⅢAppliedWriting
B/L＆ShippingAdvice
PartⅣExtendedReading
Shipment
PartⅤcultureSalon
MakingShipment