商务英语报刊选读
￥ 22.83 5.9折 ￥ 39 全新
库存4件
四川成都
认证卖家担保交易快速发货售后保障
作者董晓波 著
出版社清华大学出版社
ISBN9787512116115
出版时间2017-09
装帧平装
开本其他
定价39元
货号1201591601
上书时间2024-11-22
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作者简介
作者简介：
董晓波，博士，教授，博士生导师，中国法律语言研究会常务理事，中国译协法律翻译委员会委员，江苏省人民政府地方性法规译审专家，江苏靠前法治动态研究中心负责人，主持国家社科基金项目“我国法律法规翻译的统一与规范化研究”。
目录
Unit 1 Capital Markets1
Text A Banking Industry 1
Text B Stock Exchange 10
Supplementary Reading American Stock Markets— Reversal of Fortune 18
Unit 2 International Marketing 22
Text A Business Planning— Marketing Planning 22
Text B Supporting Of?ine Campaign Launches with Online Marketing30
Supplementary Reading Online-coupon Firms— Groupon Anxiety36
Unit 3 Business Elite 42
Text A The Resurrection of Steve Jobs
— That Which Does Not Kill the Boss of Apple Seems to Make Him Stronger …………42
Text B Ann Moore:The CEO of Time48
Supplementary Reading Steve Jobs and the iPad of Hope
— Apple’s Innovation Machine Churns out Another Game-changing Device53
Unit 4 E-Commerce 62
Text A In E-Commerce，More Is More 62
Text B The Alibaba E-Commerce Empire 69
Supplementary Reading Online Shopping:Selling Becomes Sociable75
Unit 5 Economic Globalization and Multinational Corporation80
Text A Globalization vsEconomic Sovereignty 80
Text B The World’s Top Choice —
China Remains the Most Popular Destination for Foreign Direct Investment 88
Supplementary Reading McDonald’s Eyes Growing Presence in Local Market93
Unit 6 Economic Regulations and Law98
Text A USSets 21st Century Goal:Building a Better Patent Of?ce 98
Text B Anti-Trust Law Treats“All Firms Equally”over 140 Cases Handled:
Rules in Line with International Principles 105
Supplementary Reading China E-Commerce Giant Launches Campaign to Fight Online Piracy112
Unit 7 Human Resources Management 118
Text A Capturing the State of Human Resources in an Annual Report 118
Text B The Tech Effect on Human Resources 127
Supplementary Reading Risk Management and Human Resources Team up to Cut Absence Costs134
Unit 8 Advertising and Publicity 145
Text A Internet Advertising145
Text B Beijing Tries to Push Beyond“Made in China”151
Supplementary Reading The Harder Hard Sell 160
Unit 9 Training173
Text A Training the Trainer 173
Text B Training Needs Assessment:A Must for Developing an Effective Training Program 181
Supplementary Reading An Innovative Method for Role-speci?c Quality-training Evaluation191
Unit 10 Corporate Culture198
Text A What Is Corporate Culture? 198
Text B Four Steps to Go Green Like eBay— Starting with Employees 206
Supplementary Reading The Fall of a Corporate Queen212
Unit 11 Business Ethics and Corprate So Responsibility 219
Text A The Corporate Responsibility Commitment219
Text B Controversial Chemical Poses Challenge for Colgate-Palmolive 226
Supplementary Reading Toyota Recall:Five Critical Lessons 235
内容摘要
本书旨在对学习者进行全面而严格的商务英语基础理论教育及英语语言技能培训，让学习者在阅读和理解商务英语文章的基础上，既能学习丰富的商务知识，又能熟悉一些商务方面的英语表达，以便提高跨文化商务交际水平。
本书适用于商务英语专业的学生，同时也适合作对外经贸、财政金融、工商管理等专业的教材，还可作为从事靠前商务经贸工作人员的重要参考资料。
主编推荐
本书旨在对学习者进行全面而严格的商务英语基础理论教育及英语语言技能培训，让学习者在阅读和理解商务英语文章的基础上，既能学习丰富的商务知识，又能熟悉一些商务方面的英语表达，以便提高跨文化商务交际水平。 本书适用于商务英语专业的学生，同时也适合作对外经贸、财政金融、工商管理等专业的教材，还可作为从事靠前商务经贸工作人员的重要参考资料。
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